As you may remember, Wix is running an SEO her contest where a new site that ranks for the term [seo hero] can win $50,000.
Recently, Wix put together a fun video where an SEO villain named Apocolinks has broken all the links in the world, which can be a bad thing for SEOs. The challenge here is for the SEO Hero in the video to reconnect the world and save the day. The characters and super heros in this video are named Evergreen, Sitemaps, SERP, Nightproxer, and Quickloader and they travel to the Himalayas to rebuild all the links. They find Matt Cutts meditating with cats all around him.
Here is the video:
Matt Cutts replied on Twitter saying "cats are often the secret ingredient to success."
All of this is pretty creative.
Forum discussion at Twitter.