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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google: We Read Contents Within Figure Tag But No Special Treatment
The figure HTML tag or element is often used to represent self-contained content. It is frequently with a caption (figcaption)... - Google: Many 5xx Errors Can Slow Crawling
Google's John Mueller said on Twitter that serving too many 5xx errors, the internal server types of errors, can cause Google to slow the crawling of your web site... - Google: Provide Consistent & Clear URL Rewriting
Google's John Mueller said it is fine using either root relative links (/google.html) vs relative links (google.html) as long as you are consistent on how you do your URL rewrites... - Available For All: Google Search Console URL Inspection Tool
A few weeks ago, Google launched the URL inspection tool within the new Google Search Console. Not everyone was seeing it, it was rolling out slowly but now, according to Google... - World Cup Google Soccer Cupcakes
Looks like the Googlers in the European headquarters are super into the World Cup. One of the restaurants has put together soccer style cupcakes for the employees, Googlers, there. We know some Googl
Other Great Search Forum Threads:
- It sounds like you already recognized an improvement opportunity :). A lot of SEO is all about clear & consistent signals, if there's something specific you want search engines to do.… https://t.co/CwOuW7iGoF, John Mueller on Twitter
- Robots.txt code format, WebmasterWorld
- That seems like a good start -- getting the pages improved that users most frequently see is certainly going to make them happier.… https://t.co/DvqIZKcE82, John Mueller on Twitter
- Yahoo Japan to buy back $2bn in shares from Yahoo, WebmasterWorld
Search Engine Land Stories:
- Check out the new SMX East agenda
- Say goodbye to low Quality Score with this Google Ads script
- Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
- Google My Business listings: 5 frequently asked questions
- Google’s URL inspection tool now available for all users
- Link to my awesome content, please!
- Bing Ads recommends updating final ad URLs to HTTPS if supported
Other Great Search Stories:
Analytics
- Annelieke's Analytics: What is Page Value in Google Analytics?, Yoast
- Google Analytics & Tag Manager Website Redesign Best Practices, Search Engine Journal
Industry & Business
Links & Promotion Building
Local & Maps
- Apple Maps vs. Google Maps, Digital Trends
SEO
- Can Negative Brand Mentions Affect Your Website's SEO & Rankings?, cognitiveseo.com
- Everything You Need to Know About Robots.txt: The Definitive Guide, SEM Rush
- How to Balance UX and SEO Considerations, Hallam
- Synonyms and keyword distribution in Yoast SEO Premium, Yoast
PPC
- 3 Methods for Training PPC Teams, PPC Hero
- Watch the Google Marketing Live keynote, Google Blog
Search Features
- Backing the Underdog: Six Areas Bing Has the Edge on Google, State of Digital
Other Search
- Do more with Google Pay, Google Blog
