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So nothing has changes with the HTTPS ranking boost Google announced back in 2014. It still works the same way, the same level of weight is given to it and Google still has no plans on adjusting any of that.
Gary Illyes from Google said at SMX Advanced the other day that nothing has changed with HTTPS. He said the HTTPS signal is still in use, it is still "a minimal boost" and there are no plans to change it.
Of course, anything can change with Google in the future. Google has thought about increasing the HTTPs boost weight or changing it to look at more than just a URL starting with HTTPS in front of it. But again, no plans on any changes - so we are at the status quo there.
Here are some tweets from the session:
Ranking boost for HTTPS is still there, it's still working. It's a minimal boost, hasn't increased yet. @methode #smx
— Patrick Stox (@patrickstox) June 13, 2017
As soon as Google sees that a site starts with https, it gets a minimal boost@methode #smx #11a
— Greg Gifford (@GregGifford) June 13, 2017
They have not changed the ranking boost for https. They may increase it in the future. @methode #smx
— Jennifer Slegg (@jenstar) June 13, 2017
HTTPS still minimal rankings boost. #SMX
— Kammie Jenkins (@Kammie_Jenkins) June 13, 2017
Forum discussion at Twitter.
