Google: Status Quo With Google's HTTPS Ranking Boost

Jun 15, 2017 - 7:21 am 9 by

Green Tech Google 1900px

So nothing has changes with the HTTPS ranking boost Google announced back in 2014. It still works the same way, the same level of weight is given to it and Google still has no plans on adjusting any of that.

Gary Illyes from Google said at SMX Advanced the other day that nothing has changed with HTTPS. He said the HTTPS signal is still in use, it is still "a minimal boost" and there are no plans to change it.

Of course, anything can change with Google in the future. Google has thought about increasing the HTTPs boost weight or changing it to look at more than just a URL starting with HTTPS in front of it. But again, no plans on any changes - so we are at the status quo there.

Here are some tweets from the session:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Reflective Mirror Ball