Google: Machine Learning For Spam Detection & Search Quality Is Coming

Mar 24, 2016 - 8:18 am 6 by

Penaltycards Chalkboard5 640

Google's Andrey Lipattsev, a Search Quality Senior Strategist, said yesterday at the 42:40 mark in the Google Q&A via WebPromo video, based on a question from Rand Fishkin, that Google is exploring using machine learning with web spam. Andrey said, "I can say we have definitely been looking to use machine learning across the board, including web spam, including other areas."

He then went into more detail saying he "cannot got into any particular huge success we had," with machine learning but he is "quite confident that we will continue exploring." They are not using it today in Google but Andrey added, "I am quite confident that the effects of trying to apply it has been very beneficial."

So I would expect, especially in a RankBrain world, Google will be making spam detection and search quality more machine learning based in the near future.

Forum discussion at Google+ & Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: One Local SEO Got His 60 Clients Penalized In One Night