Google: Machine Learning For Spam Detection & Search Quality Is Coming

Mar 24, 2016 - 8:18 am 6 by

Penaltycards Chalkboard5 640

Google's Andrey Lipattsev, a Search Quality Senior Strategist, said yesterday at the 42:40 mark in the Google Q&A via WebPromo video, based on a question from Rand Fishkin, that Google is exploring using machine learning with web spam. Andrey said, "I can say we have definitely been looking to use machine learning across the board, including web spam, including other areas."

He then went into more detail saying he "cannot got into any particular huge success we had," with machine learning but he is "quite confident that we will continue exploring." They are not using it today in Google but Andrey added, "I am quite confident that the effects of trying to apply it has been very beneficial."

So I would expect, especially in a RankBrain world, Google will be making spam detection and search quality more machine learning based in the near future.

Forum discussion at Google+ & Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 20, 2025

Jun 20, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Google

Google Investigating Search Clicks Leading To Translated Results

Jun 20, 2025 - 7:21 am
Previous Story: One Local SEO Got His 60 Clients Penalized In One Night