Another Google Says We Don't Use User Behavior As A Ranking Factor

Nov 6, 2019 - 7:10 am 12 — by

Google's Martin Splitt Laptop Headbang

I knew this Martin Splitt laptop head-bang GIF would come in handy the day he would answer this question. Many Googlers have said over the years that user actions, such as dwell time, time on a page, and so forth at not used by Google as a search ranking factor. Martin Splitt from Google has now also said it (he may have said it before, but I never saw it).

He was asked "Does Google (Search Algorithm) use UX (such as dwelling time/time on page, etc.) as a ranking factor? If so, how Google get the data? Does it use Google Analytics data or something else?" Martin responded "We're not using such metrics."

Here are those tweets:

Let me guess - most of you still don't believe it?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 5, 2026

Oct 5, 2026 - 10:00 am
Google Search Engine Optimization

Dark Mode Coming To Google Search Console

Oct 5, 2026 - 7:51 am
Google Search Engine Optimization

Google Search Spam Updates Use AI To Find AI Spam & More

Oct 5, 2026 - 7:45 am
Google Ads

Google Ads To Automated Promotions For Search & PMax Campaigns Soon

Oct 5, 2026 - 7:41 am
Google Ads

Google Ads With Doubled About This Ad Button

Oct 5, 2026 - 7:31 am
Google Search Engine Optimization

Google Search Data On Crawling, Indexing & Serving Timelines

Oct 5, 2026 - 7:21 am
Previous Story: John Mueller Signs Google Banner For Fan