Google Testing Slimmed Down Local Box

Sergey Alakov posted on Twitter a screen shot of Google testing a slimmed down or reduced size local box. If you search for a specific company, normally it will give you a nice branded box for the company, with the map, address, phone number and so on. But in this slimmed down version, it removed many of those features.

Here is the picture of the slimmed down version:

Here is what most people would see for this search:

I am wondering if this was done over a poor connection and Google slimmed down the results to make them load faster? That is my best guess outside of just a normal Google UI test.

I do like the normal, richer experience.

Forum discussion at Twitter.