Google Writes About AMP Logo Guidelines

Jun 14, 2016 - 8:11 am 2 by

Google AMP

Elena L. from Google posted a help thread in the Google Webmaster Help forums about how some publishers may not be using the proper specifications for implementing the AMP logos. She said Google noticed a nice number of publishers incorrectly implementing them.

She wrote:

We’ve noticed that some publishers have not included a valid AMP logo in their AMP pages, or have implemented it incorrectly in their structured data markup. As a result, they will show no or only a low quality logo in the Google Search “Top Stories” carousel. This has a negative impact on a publisher's brand as well as the user experience on Google Search. Watch out for the common logo mistakes listed below and find out how to fix them.

These are the comment issues:

  • Missing Logo Target : How to fix? Specify a logo value in the logo.url field of the AMP page’s structured data markup.
  • Broken Logo Link: How to fix? Specify a logo value with a valid absolute URL in the logo.url field of the AMP page’s structured data markup.
  • Square Logo Format: How to fix? Follow the general Logo guidelines. If your site uses a Content Management System (CMS) with a default square logo, check if they offer any options to override it.
  • Illegible Logo: How to fix? Use a logo version with darker text or imagery to provide enough contrast against a white background. However, refrain from including a dark background in the logo itself to make the light items stand out. Ensure that the logo text or images are not too dense to be legible when viewed at their display size in the carousel.

You can test them at the structured data testing tool.

For example, here is a direct link to the Search Engine Roundtable logo for AMP.

Here is a photo of how it looks:

Google Amp

Forum discussion at Google Webmaster Help.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2024

Jun 12, 2024 - 10:00 am
Google Search Engine Optimization

I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update

Jun 12, 2024 - 7:51 am

Google Adds Return Policy Structured Data Support To Organization Level

Jun 12, 2024 - 7:41 am
Google Maps

Google Maps Tests QR Codes On Business Profiles

Jun 12, 2024 - 7:31 am
Google Ads

Google Ads Adding New Optional Verification This Month

Jun 12, 2024 - 7:21 am

Google Tests Shaded Site Name & Favicon For Search Results

Jun 12, 2024 - 7:11 am
Previous Story: DMOZ Redesign On 18th Birthday