Reminder: Google Patents & Research Not Always Used In The Ranking Algorithm

Apr 27, 2017 - 8:20 am 0 by

Google Patents Documents Papers

Back in 2013, Matt Cutts of Google was clear that having a patent does not mean they use the patent material in their live search ranking algorithm. In fact, I believe most or many are not used and the research goes into a library somewhere. That doesn't mean you can't learn from patents - you can.

But to say Google's ranking algorithm does X because X it mentioned in a specific patent or research paper is simply not accurate.

Gary Illyes from Google reminded us of that fact on Twitter the other day. He said "we do lots of research and some stuff never gets used for reasons." Some stuff in theory sound good, but in practice, simply doesn't work. I'd love to know the percentage, but I suspect it is high.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Gvolatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 26, 2024

Jul 26, 2024 - 10:00 am
Search Video Recaps

Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT

Jul 26, 2024 - 8:01 am
Google

Google Gemini Adds Related Content & Verification Links

Jul 26, 2024 - 7:51 am
Other Search Engines

SearchGPT - OpenAI's AI Search Tool

Jul 26, 2024 - 7:41 am
Search Engine Optimization

Google's John Mueller: Don't Use LLMs For SEO Advice

Jul 26, 2024 - 7:31 am
Google

Google Search With Related Images Carousel Below Image Box

Jul 26, 2024 - 7:21 am
Previous Story: SEO Agencies Spamming Google? Google Would Take A "Fair Look"