Google: Most Sites, Even Large Ones, Don't Use Parameter Handling In Search Console

Nov 22, 2017 • 7:33 am | comments (10) by | Filed Under Google Search Engine Optimization

Google Parameter Handling

Google's John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console.

John said "most sites, even large ones, never touch those settings." He said the average site has no use for it, while most sites never used it. Truth is, I'd guess most sites never signed up with Google Search Console - so that is not a stretch of a statement.

The issue is around transferring those settings when you migrate from HTTP to HTTPS. Someone said Google needs to make it easier, even foolproof. But the truth is, it is in the HTTPS migration documentation and this is a very advanced feature in Search Console. So it is not always that easy to make advanced features foolproof and sometimes the effort to make it foolproof is not worth it over maybe Google working on other things, such as extended data or better reporting?

In any event, I wonder how many of you use this parameter handling feature? I mean, you are all super advanced SEOs, aren't you?

Forum discussion at Twitter.

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