Two months ago, Google rolled out Google Merchant Center for Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies globally, everywhere.
Google Merchant Center for Agencies is a centralized hub that provides a unified interface for those managing multiple Google Merchant Center (GMC) accounts, and includes features designed for teams with multiple users.
Ginny Marvin, the Google Ads Liaison, wrote on X:
As product data powers more shopping experiences across Google, agencies now have a more proactive and efficient way to manage merchant health and ensure product data remains optimized for performance.
Key features:
- Agency overview dashboard: Get a bird’s-eye view of all your client accounts, their onboarding status, and critical alerts from a single interface.
- Portfolio-wide diagnostics: Spot issues across your entire client list. Filter by client, country or marketing method and prioritize your workflow by potential impact.
- Client optimization: Monitor store quality metrics, and inventory status (like out-of-stock products), create and manage promotions and more.
- Ads opportunities: Analyze performance across all clients. Easily identify high-potential products with low traffic and then apply custom label values that can be used to promote those products in your Ads campaigns.
For more details and to sign up, check this announcement.
Forum discussion at X.
