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As I reported on at Search Engine Land based on Sergey Alakov spotting another test, Google is testing a new location tab that not only shows you location specific information around a hotel listing but also scores the location based on factors such as proximity to top sights, transit and airport access.
Google says the location score they assign to hotels are "calculated based on data from Google Maps." Here is a screen shot showing off the location score:
In addition, the location tab has a section for "highlights," "top sights," and "getting around." Each show very relevant information for those trying to pick a hotel that is near cool things to see for pleasure or work.
Here are those screen shots:
I cannot replicate this at all and I tired numerous ways.
Forum discussion at Twitter.
