Google Intrusive Interstitials Mobile Penalty Is At The Page Level Only

Aug 29, 2016 - 8:05 am 9 by

Bars3 Google 1200

The big news from last week was the new Google penalty coming January 10, 2017 for intrusive mobile interstitials. Google gave examples but said there won't be a testing tool for this penalty.

Google said this weekend that the interstitial mobile penalty will be on a page-by-page basis.

Gary Illyes from Google said this on Twitter, saying "the algorithm affects individual pages, not whole sites."

I believe that was what everyone thought, same as with the mobile ranking boost. But it is good to have it written by a Googler.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 5, 2026

Jun 5, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google May Core Update Done, AI Performance Reports & Controls, Google Ads, ChatGPT Ads, Microsoft Scout & Tools

Jun 5, 2026 - 8:01 am
Google

Google Search Profiles: Publisher Profile Pages Officially Live

Jun 5, 2026 - 7:51 am
Bing Ads

Microsoft Advertising To Update UTM Analytics Auto-Tagging Sep. 2

Jun 5, 2026 - 7:41 am
Google Maps

Coming Soon: Connecting Google Business Profile To Google Analytics

Jun 5, 2026 - 7:31 am
Google Ads

Google Passkey & Security Agent Added To Account Security and Safety Doc

Jun 5, 2026 - 7:21 am
 
Previous Story: Google: Panda Roll Outs Continue But Not All Take 10 Months To Cycle