OMG: Google's Internal Alert System

Apr 16, 2019 - 8:26 am 3 by
Filed Under Google

Google Omg

At the BrightonSEO conference last Friday, John Mueller was interviewed by Hannah Smith - and one thing she brought up that was new was that Google has an internal system to deal with big issues called OMG. The way the Q&A went with that question was kind of funny.

Here is the video of the Q&A, it starts at 3 hours and 45 minutes in for this specific question. It is quick, watch it:

Now, read the transcript I put together:

Hannah Smith: Can you just can you please just share with the audience what your your internal alert system is called?

John Mueller: No.

Hannah Smith: Oh. Come on. I'm gonna do it otherwise. I wrote it down.

John Mueller: No, you didn’t.

Hannah Smith: I did.

John Mueller: Oh my god.

Hannah Smith: I got a smiley face next to it.

John Mueller: Oh my god.

Hannah Smith: They've got this internal alert system at Google for stuff like this and it's called OMG.

It's that delightful? I was so delighted by this.

It's alright, I said that. The PR team, they can never put that on you. it's fine.

------

You see what John did there? Oh my god.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 27, 2026

Jul 27, 2026 - 10:00 am
Google Search Engine Optimization

Google Review Snippets Prohibits Fake or Undisclosed Incentivized Reviews

Jul 27, 2026 - 7:51 am
Google Maps

Google Business Profile Dashboard In Blue

Jul 27, 2026 - 7:41 am
Google Ads

Google Ads Household Income Exclusions For PMax

Jul 27, 2026 - 7:31 am
Google Ads

Google Ads Conversion Measurement Doc Updated With Timing & Data Sources

Jul 27, 2026 - 7:21 am
Google Search Engine Optimization

Google Request Indexing Issue With Robots.txt Files?

Jul 27, 2026 - 7:16 am
 
Previous Story: Google Search Algorithms Are Designed To Be Granular But Older Updates Were More Broad