Google HTTPS Boost Still Goes To Insecure Pages, If They Are Listed As HTTPS

Oct 19, 2016 • 8:32 am | comments (5) by | Filed Under Google Search Engine Optimization

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The other day, I interviewed Gary Illyes of Google and he said that the only factor Google looks at for the HTTPS ranking boost is if the URL is listed with HTTPS or not.

This is not new news, we knew HTTPS was the only signal back in 2014 and validity doesn't matter.

But like I said in my coverage in my interview, this is still the case. Google will give the ranking boost to HTTPS pages even if they are not secure. Be it mixed content errors, broken certificates, etc.

He said the HTTPS signal, "basically looking at the first five characters in front of the URL, and if it's HTTPS and it managed to get in the search results and it will get a minimal boost."

Here is the audio file:

Gary Illyes added that sometimes Google will have a hard time serving in the Google results certain types of broken HTTPS pages:

And if the HTTPS is not listed, it won't get the boost:

Here is a bit more:

You can see the full transcript over here.

Are you surprised by this?

Forum discussion at Twitter.

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