Google Employee Clicks On AdWords Ads Do Not Cost

Oct 31, 2017 - 8:11 am 2 by
Filed Under Google Ads

Google Keyboard Mouse Clicks

Did you know that if a Google employee, Googler, clicks on your AdWords or any Google ads, while in the Google network, Google doesn't count those clicks? So if Googlers are clicking on ads, be it your SEO AdWords ad or anything else, that click is not registered and does not cost the advertiser a dime?

So technically, maybe someone can test to show Googlers ads based on a very finite location and keywords that only Googlers would type in and see if it costs the advertiser any or much money. So if you are looking to poach Google engineers, think of something they might use Google to search for while at work, target it to the Google office region and see what happens.

Gary Illyes from Google said that on stage at SMX East, that Google employee clicks don't count. He said he likes to click on the AdWords ads, he finds them very relevant, but he added not to worry since his clicks do not count.

It makes sense, the ad network I built, we make sure to discount clicks that come from my office IP range. How else do you test your ad network in a fair way?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Confirmed: Google Ads Errors & High Latency Issues

Jul 2, 2025 - 7:55 pm
Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Previous Story: Google: Your Multilingual Pages Shouldn't Be Word For Word Translation