Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a "Directions" button, but now Google is testing "Map it," "Map," "Route," "Go," and "Get there," and maybe more.
Here are screenshots I captured when testing this the other day:
This is the normal directions button:
Map It:
Map:
Go:
Route:
Get There:
Forum discussion at X.
