Google Warns About Using Contests For Links

Feb 23, 2017 - 7:45 am 14 by

Google Contest

Google's John Mueller reluctantly explained in a live webmaster video this week on YouTube at the 31:22 mark that he would "watch out" when using contests to get links. He said the links might not be "clean" and if you are doing it to "exchange something" that is against their link guidelines.

So if you tell people to link to you as part of the contest, that would be against Google's guidelines. If they can win and part of the contest encourages or requires a link back to your site, that is against Google's link guidelines.

John said:

I think the situation where you're doing kind of a contest is something to watch out for. So, mostly with regards to whether or not these are actually clean links or not. In the sense of are you perhaps exchanging something for these links like do you require a link in order to take part of the contest.

But if the contest doesn't require this and you do it like maybe the SEO Hero thing, where they just get links because the contest is out there - then I assume that should be okay.

As the Google links schemes page says:

Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.

So it can't get too close to that.

Here is the video embed:

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: DuckDuckGo & Other Search Providers Respond To Google Site Search Closure