Google is testing a small search results experiment where it is showing an arrow by the title of the snippets in the search results. Sergey Alakov spotted this and shared a screen shot of it on Twitter.
Here is that screen shot:
Sergey said he believes this is aimed at distracting searchers from seeing if this is an ad. The arrow points away from the ad label and the URL and towards the title.
Forum discussion at Twitter.
Update: Here are more arrow tests:
My arrows are different. ▶️ vs. ＞ https://t.co/qWb9H2XDp5 pic.twitter.com/lj4wujpvdb
— Kenichi Suzuki💫鈴木謙一 (@suzukik) November 26, 2019
I'm getting the arrows for the sitelinks. Both - organic & paid result. pic.twitter.com/v8bQqf5v79
— Kushal Azza (@KushalAzza) November 26, 2019
I haven’t seen these blue lines before. Test? Has Anyone else seen these? #mobileserp pic.twitter.com/Mb1YEmF8Ws
— Casey Meraz (@CaseyMeraz) November 29, 2019
Looks like G is testing arrows beside sitelinks again. This time with grey arrows instead of the blue ones that were previously reported on by @rustybrick here: https://t.co/KEaLSgunjY pic.twitter.com/OJruwfxOSV
— Brodie Clark (@brodieseo) January 7, 2020
