Coming Soon: Google Analytics AdWords Shopping Campaigns Report

Nov 6, 2014 - 8:04 am 0 by
Filed Under Google Ads

Google Analytics LogoGoogle noted on Google+ that they are coming out with a new Google Analytics report for helping AdWords advertisers who use shopping campaigns track those campaigns.

The new report is rolling out over the next few weeks and will be found within Acquisition > AdWords > Shopping Campaigns section in Google Analytics.

The report shows Acquisition, Behavior, and Conversion data for all your product categories/types. The analytics metrics you can now use to analyze your performance and optimize your bids include:

  • Bounce Rate
  • Time on Site
  • % New Sessions
  • Revenue Per Click (RPC)
  • and many others

To enable this, you must link your AdWords and Google Analytics account together. Here are instructions on how to do this.

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 23, 2024

Jul 23, 2024 - 10:00 am

Google Search AI Overviews Video Descriptions

Jul 23, 2024 - 7:51 am
Google Ads

Google Won't Deprecate Third-Party Cookies In Chrome

Jul 23, 2024 - 7:41 am

Google Tests Larger Sitename & Favicons

Jul 23, 2024 - 7:31 am
Google Ads

New Google Ads Sitelinks Interface

Jul 23, 2024 - 7:21 am
Google Ads

Google Ads Editor Version 2.7 Is Now Out

Jul 23, 2024 - 7:11 am
Previous Story: Google Maps App Goes To A New Slick Interface