Google AdWords Integrates With Salesforce For Offline Conversions

Jun 7, 2016 - 7:58 am 1 by
Filed Under Google Ads

Google Adwords Salesforce

Google announced they now integrate with Salesforce to produce offline conversion metrics. Google said the new "AdWords Conversion Import for Salesforce measures the value of your offline conversions that result from online AdWords clicks, without the need to reconcile your AdWords and customer relationship management (CRM) data manually."

All you need to do is link your AdWords and Salesforce accounts. Then you set your various "milestones" such as 'lead qualification' or 'deal won." Then when a user clicks your ad and visits your website, your website captures a unique Google click ID that tells your website which ad the visitor clicked on. If that visitor submits a lead form on your website, your website passes along the click ID to Salesforce, where it’s stored with the corresponding lead and any future sales opportunities.

Here is how it works:

AdWords Conversion Import For Salesforce

Here is a more technical diagram:

click for full size

To participate, you need to apply over here.

Forum discussion at Google+ and Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: SEO Robot Wars