New Google AdWords Beta Feature: Campaign Drafts & Experiments

Nov 18, 2015 - 8:05 am 1 by
Filed Under Google Ads

Chalkboard1 AdWords Google 1900px

Google announced quietly on Google+ that they have an opt in beta where AdWords advertisers can create draft campaigns and set them to run, with part of your campaign budgets, to test to see how well those drafts do in the real world.

Google calls this "Campaign drafts and experiments." Campaign drafts and experiments is a beta feature that lets you quickly test changes to your AdWords campaigns, measure results, and apply those changes to help you meet your business goals, Google said. Here is the example Google has given:

Let’s say you want to increase your campaign mobile bid adjustment, but would first like to test how that change performs on a portion of your campaign traffic. Using campaign drafts and experiments, you can create a draft based on your existing campaign settings, set the new bid adjustment, then convert your draft into an experiment to test how those changes perform against your original campaign. Your original campaign will share budget with your experiment campaign, so you can decide how much traffic to split between the two.

click for full size

To request into this beta, fill out this form.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 27, 2024

May 27, 2024 - 10:00 am
Google

In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback

May 27, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller Blasts The Concept Of Toxic Links, Again

May 27, 2024 - 7:41 am
Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am
Google

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am
Google

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am
Previous Story: Google Search Looks Wasteful On iPad Pro