Google Adult Filter Reclassification Can Take Many Months

Jun 20, 2018 - 8:29 am 1 by

Google Penalty Bars

Google said it can take many months for Google to reclassify a web site that was classified as being adult, to not being adult anymore. Google's John Mueller said on Twitter "these things take quite a bit of time to be reviewed and re-evaluated by our algorithms, usually it's on the order of months."

He added that timing can vary because there can be many factors. John wrote, "tt depends quite a bit on what's involved." "Some things can be automatically recognized when they're first seen, other kinds of changes need to be updated in algorithms, which can take quite a bit longer," he added.

Why? I believe the SafeSearch filter is on a URL by URL basis and in some cases are site wide domains.

There is this form you can use to communicate to Google that "your content is mistakenly being filtered by our [Google's] algorithms, and you're sure you're not hosting adult content on your site."

In some cases, it might require Google to update their filters and algorithms. In other cases, it might require a recrawl. One takes longer than the other, obviously.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 26, 2025

Aug 26, 2025 - 10:00 am
Google

Google: We're Testing Changes To AI Mode To Encourage Clicks

Aug 26, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Link Report Doesn't Have A Last Updated Date

Aug 26, 2025 - 7:41 am
Bing Ads

Microsoft Responds To Hard To See Search Ad Labels

Aug 26, 2025 - 7:31 am
Other Search Engines

Sparktoro Research: Traditional Search Is Not Declining

Aug 26, 2025 - 7:21 am
Bing Ads

Dos and Don'ts Of Microsoft Advertising Suspensions & Appeals

Aug 26, 2025 - 7:11 am
 
Previous Story: More Google Search Console APIs May Also Get 16-Months Of Data