Google Ads Tests URL Inclusions & Exclusions For Search Campaigns

Jun 10, 2025 - 7:31 am 0 by
Filed Under Google Ads

Google Include Exclude

Google Ads seems to be testing URL inclusions and exclusions for Search campaigns. This will allow you to control which URLs your ads can show for, or not come up for your search campaigns.

This was spotted by Natasha Kaurra who posted on X about this, she also shared these screenshots showing the URL exclusion and URL inclusion tabs:

Google Ads Url Inclusions Exclusions

Not everyone is seeing this yet, which suggests this is a limited test for now.

But having more control is a great thing for advertisers.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Apple Visual Intelligence iOS26: Screen Search With Google, ChatGPT & Apps