Bing Doing Well: Revenue May Hit $5.3 Billion With 43% Growth

Jul 20, 2016 - 7:49 am 13 by
Filed Under Bing Search

Chart1 Bing 1900px

Microsoft announced earnings last night and i focused in a bit on their search specific numbers.

There weren't many blurps about it in the specific release besides for "search advertising revenue increased $514 million or 54%. Search advertising revenue, excluding traffic acquisition costs, increased 16%, primarily driven by growth in Bing, due to higher revenue per search and higher search volume." And this "search advertising revenue excluding traffic acquisition costs grew 16% (up 17% in constant currency) with continued benefit from Windows 10 usage."

A Bloomberg article says "Bing is on track to generate roughly $5.3 billion in revenue for Microsoft's fiscal year ended June 30, based on the pace of sales during the previous nine months." Adding they are seeing a "43 percent growth in search advertising revenue in the nine months ended March 31 is not far off YouTube's 50 percent growth rate, UBS estimates."

So Bing is holding its own and I suspect most of the search advertisers reading this already know that. Not so much of the SEOs reading here.

I originally thought Microsoft would overtake Google one day and I was terribly wrong when I wrote that in 2005 or so. But they have grown tremendously after many attempts and a ton of money and resources. Competition is good.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Previous Story: Google My Business Spreadsheet Import Import Summary Screen