SES New York is a week from today and we will be providing live blogging coverage of the event - yet again. Every year I say I will retire from doing it, but then I continue to do it. Heh.
In any event, I always enlist a great team of volunteer bloggers to help me with the coverage. The volunteers include:
- Sheara Goldenthal of Promediacorp
- Brian Ussery of Beussery.com
- Annie Cushing of Pied Piper Interactive
- Avi Wilensky of Promediacorp
- Marty Weintraub of aimClear
- Chris Boggs of Rosetta
- & Myself, Barry Schwartz
Here is our coverage schedule, which will be done in real time, as we type. Note, there can be multiple bloggers in the same session and the schedule is subject to change last minute.
Tuesday, March 23 - Day 1 10:45-11:45am Digital Asset Optimization covered by Sheara Goldenthal Search: Where to Next? covered by Barry Schwartz & Brian Ussery How to Become a Link Magnet covered by Annie Cushing 12:45-1:45pm Post Mortem: Banned Site Forensics covered by Sheara Goldenthal & Barry Schwartz Achieving Success with Improved Ads Quality covered by Annie Cushing SEO Performance Marketing: Paid Search is Accountable So Why Not SEO? covered by Brian Ussery Managing a Global SEO Campaign covered by Avi Wilensky 3:30-4:30pm Pushing Content via XML, RSS & Site Maps covered by Sheara Goldenthal Meaningful SEO Metrics: Going Beyond the Numbers covered by Avi Wilensky 10 Things To Supercharge Your SEM Campaigns in 2010 covered by Annie Cushing From Real- Time Search to Dynamic Discovery covered by Barry Schwartz & Marty Weintraub 4:45-5:45pm Getting the Most out of AdWords Features & Tools covered by Annie Cushing Search & the Integrated Marketing Mix covered by Chris Boggs Augmented Reality: It's a Brave New World covered by Barry Schwartz
Wednesday, March 24 - Day 2 9:00-10:00am Keynote - Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google covered by Annie Cushing & Brian Ussery 10:30-11:45am Introduction to Information Retrieval on the Web covered by Barry Schwartz & Brian Ussery Social and Search: Integrating Social Media and Search to Drive the Brand covered by Annie Cushing 12:45-1:45pm Keynote Panel - Video: The Next Digital Marketing Frontier covered by Barry Schwartz 2:15-3:30pm Paid Search Super Tools covered by Marty Weintraub News Search Optimization covered by Sheara Goldenthal Stretching Your Marketing Dollars: The Upside of Search covered by Brian Ussery Automating Twitter covered by Barry Schwartz & Avi Wilensky 3:45-4:45pm SEO 101 covered by Brian Ussery Selling Search to the C-Suite covered by Chris Boggs Link Building - Methods and Risks covered by Barry Schwartz Behavioral Analytics and Search Data-Driven Marketing covered by Sheara Goldenthal & Annie Cushing 5:00-6:00pm SEO Super Tools covered by Avi Wilensky & Marty Weintraub Advanced B2B Search Marketing covered by Annie Cushing Where Search and Social Media Collide: Real-Time Search and Twitter covered by Chris Boggs Thursday, March 25 - Day 3 9:00-10:00am Keynote - Yusuf Mehdi, Senior VP of the Online Audience Business, Bing covered by Barry Schwartz 10:30-11:45am Social Media 101 covered by Brian Ussery PPC or SEO? The Ultimate Search Marketing Battle covered by Barry Schwartz Ad Networks & Exchanges: How the Search O/S is Changing the Display Game covered by Annie Cushing 12:45-2:00pm The Business Value of Social Media covered by Barry Schwartz Advanced Paid Search Tactics covered by Annie Cushing Enterprise Level SEO covered by Sheara Goldenthal & Avi Wilensky 2:15-3:30pm Spotlight on Fashion: Blogging for Style covered by Sheara Goldenthal Ads in a Quality Score World covered by Annie Cushing Working Collaboratively With Your IT Department to Achieve Business Goals covered by Chris Boggs 4:00-5:15pm Search, PR and the Social Butterfly covered by Avi Wilensky Conversion Ninja Toolbox covered by Annie Cushing