Google Webmaster Tools Sends Out Google Ad Planner Ad?

Jan 12, 2010 - 7:55 am 1 by
Filed Under Misc Google

Back in 2007, Google released a message center in Google Webmaster Tools. It was used for penalty notifications, hacks, exploits, bandwidth issues, and many other webmaster oriented technical issues.

Today, I log into my Google Webmaster Tools account to find, what appears to me, as Google Ad Planner advertisements. Now, I am a big fan of Ad Planner, it is a really neat, free tool. But it just didn't seem incredibly webmaster related, on the technical side. I received about six of these "messages", each for a different site.

Here is what they said:

Increase Your Website's Visibility with AdvertisersJanuary 7, 2010

Dear Webmaster Tools User,

If your website accepts advertising, we invite you to increase your site's visibility with advertisers in Google Ad Planner, a free media planning tool used by tens of thousands of media planners and buyers. This is done through the Google Ad Planner Publisher Center, a section within Ad Planner that lets you take charge of your site profile.


To see how your site profile looks in Google Ad Planner, follow these steps: 1. Visit 2. Type your site's URL into the blue box that says "View a site listing" 3. Hit "enter" to get to your site's profile If your site profile is not complete, don't worry, we have lots of ways for you to add information to the profile.


Use the Google Ad Planner Publisher Center at to make your profile more complete. For example, you can claim your domains or subdomains, write a site description, provide a URL for advertising, and update your site's content categories and ad specifications.

You can also opt-in your site's Google Analytics data, invite additional users to edit and maintain your site, and promote your profile with a Google Ad Planner Site Badge.


Sign in with your Google Account today at to get started.

-- The Google Ad Planner Team

I have some pictures here and here.

Again, this is likely useful information, but just doesn't seem all that technically relevant to the Google Webmaster Tools area.

Forum discussion at Google Webmaster Tools.


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