SEO Doesn't Have To Look Bad

Apr 9, 2009 - 7:18 am 1 by

There is a big misconception out there that to make a site rank well in search engines, you need to make your site look ugly. SEO (search engine optimization) does not have to look ugly. Yes, having a lot of text and hyperlinking your content, where it makes sense, is important SEO factors, but it doesn't have to look ugly.

A Google Webmasters Help thread has a webmaster who said that the SEO process is "killing the look" of his site. It doesn't have to. You can use CSS, graphics and other elements to make your site look pretty and still rank well. As long as you make sure to place enough text on the page and format it properly, it still have look great.

If anyone tells you, especially your designer, that the suggested SEO changes will look ugly, so don't do it. They are wrong. The designer should be able to be creative enough to come up with a way to get the SEO requirements in the new design and still make it look professional and pretty. It is done every day and it is done successfully and professionally.

Forum discussion at Google Webmaster Help.

This article was written earlier this week and scheduled to go live April 9th.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 10, 2025

Oct 10, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Ranking Volatility, AI Mode Expands Again, Business Profiles Insights, Bing Places Updates & Google and Microsoft Ad News

Oct 10, 2025 - 8:01 am
Google Maps

New: Google Business Profile Report Negative Review Extortion Scams

Oct 10, 2025 - 7:51 am
Google Ads

Google Ads Missed Growth Opportunities Tab

Oct 10, 2025 - 7:41 am
Web Analytics

GA4 Surge In Organic Search Traffic But Search Console Flat

Oct 10, 2025 - 7:31 am
Google

Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

Oct 10, 2025 - 7:21 am
 
Previous Story: Reminder: Reverify Google Webmaster Tools Site Owners