Google AdWords Readies iPhone Exclusive Channel

Oct 16, 2008 • 9:04 am | comments (0) by | Filed Under Google Ads (AdWords)

Last week, an AdWeek article was published that noted that the iPhone, with its powerful capabilities, is changing the landscape of advertising. Google has reviewed options to make iPhone-only specific channels to target ads to searchers who use an iPhone on which to perform that search. The article explains:

Unlike phones that browse the mobile Web, the iPhone pulls up sites directly from the Internet. This means the ads users see, unless a publisher creates an iPhone-specific site, are the same as those viewed from a computer. The new option would in essence build a bridge between repurposing Internet ads for a mobile experience and creating a parallel structure for it.

Given the dominance of iPhone in the market (yet I do not have one and won't till they support, Apple?), this all makes a lot of sense. The iPhone really does help users make better decisions; one forum member sees that there are more conversions than just clicks.

Forum discussion continues at Search Engine Watch Forums.

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