Weekly Search Buzz Roundup - 07/18/08: Google Ranking Technology, Comic Sans Disappears & Google Fridge Meltdown

Jul 18, 2008 - 12:00 pm 0 by

search-buzz-roundup.gifToday's my dad's birthday, so before I actually start off the roundup, I just wanted to say HAPPY BIRTHDAY DAD!

There, now that I got that out of the way, it's going to be 97 degrees today in New York. Nice! But thankfully there's air conditioning to hold me over for this recap and all.

Google Shares its Ranking Technologies

Amit Singhal of Google has written yet another post about the technologies behind Google rankings. Among them: understanding the query, understanding the user, and understanding the pages. It's not shocking data but it's still pretty information. Thanks for sharing it, Google.

Google AdWords Deep Targeting

This week, the Google AdWords team announced that you can include keywords and placements in a single campaign type instead of creating separate campaigns. Doing this "combine[s] the benefits of contextual targeting with placement targeting," according to Google.

Lawsuit for Google AdWords over Parked Domains

While Google AdWords made strides this week, a lawyer is suing Google over a little more than $100 because he had AdSense on parked domains. Um, yeah.

Yahoo Prices to Go Up -- Maybe

With the potential Google and Yahoo advertising deal, your minimum bid prices may go up. Commenter Janeth is worried for Yahoo in this relationship, because they may actually lose advertisers due to the raised prices. Definitely a good point. Thanks for the comment, Janeth!

Google Rankings - Verdict: Confused

Google has been yoyoing search results lately with webmasters reporting huge fluctuations in their rankings. Others may experience these rank drops because of possible link penalties.

Yahoo site: Operator -- No Longer Needed?

It seems that users are reporting that searching Yahoo for www.domain.com without the site: operator actually yields the same results as if you would use site:www.domain.com.

We Ask: Where did Ask Go?

It seems that Ask.com stopped crawling the internets. I am saddened to report that Ask.com really doesn't look like its priorities are in order. :(

Yahoo, Google, Microsoft...!

Well, after the debacle of Yahoo potentially merging with Microsoft, it may be over again (for now). Politics are definitely getting in the way here.

On a somewhat positive note for Microsoft, their Q4 earnings went up from last year though it was a penny short per share to analysts' expectations. Ah well. In a recession, this is still good news, I guess.

I Hate Comic Sans

THANK YOU, Google, for removing Comic Sans from AdWords ads. That is the ugliest. font. ever. I have no idea why people would design their website with that font, let alone have Google use it for what looks like a professional search engine.

I'll Take Your Google Fridge Even if it's Broken

Forum members report that their Google fridges that they got as AdWords advertisers are breaking down. I don't care. They're pretty. Send me yours as long as it doesn't smell or anything.

Have a great hot weekend!


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