Can a META Description Kill Your Rankings?

Jul 18, 2008 - 9:40 am 4 by

A WebmasterWorld member says that when he changed his meta description, his rankings plummeted on his site.

In the past, US courts found META tags immaterial but Google has recommended it. Tedster points to previous WebmasterWorld coverage that shows that there are "indirect ranking effects from the meta description, including lower clickthrough rates that can cause a decent ranking to fall away if the url doesn't perform." Barry agrees as well.

Is Google using clickthroughs as a ranking method? Forum members are not entirely sure, but one points out that Wikipedia has no meta description -- which may count for something (avoiding that lower CTR, perhaps?)

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

Google Map Pins On Service Area Businesses - A Bug?

Jan 22, 2025 - 7:31 am
Google Search Engine Optimization

Google: Sometimes Doing SEO Can Cause More Problems

Jan 22, 2025 - 7:21 am
Google Search Engine Optimization

Google Tests Expandable Brand Store Panel

Jan 22, 2025 - 7:11 am
Google Maps

Google Business Profiles Launches Chat With Text & WhatsApp In US

Jan 22, 2025 - 7:05 am
Search Forum Recap

Daily Search Forum Recap: January 21, 2025

Jan 21, 2025 - 10:00 am
Bing Search

Microsoft Bing Now Hiding Google Search Results

Jan 21, 2025 - 7:51 am
Previous Story: Google and Microsoft's Second Quarter Results Revealed