At SEO Refugee, Skitzzo talks about how the SEO blogosphere is starting to shift drastically and people are giving their opinions as fact. Instead of using jargon like "in my experience" or "as far as I can tell," they think that their specific experiences mean that these statements hold true in all circumstances when in fact most of these experiences are circumstantial and they may not entirely hold true in all instances.
The discussion moves over to Sphinn, where Jill Whalen kicks things off by saying that 90% of what she's reading nowadays is BS. But Chris Boggs, who contests the post entirely, takes a different approach: we're not expected to find the secret recipe of SEO in blog posts nor are we supposed to find them in forum discussion.
It seems, though, that people are starting to take these theories as truth. For example, DazzlinDonna says that she learned of a new SEO firm that will be charging considerable amounts of money for "advanced SEO tactics." What, exactly? Using the meta tag. Apparently, he heard it from some SEO and now he's ready to start monetizing off of. This is something that people are starting to take for granted, and it's absolutely dangerous.
Forum discussion continues at Sphinn.