Google Offers More Advice On Linking Out

Apr 21, 2008 - 6:05 am 1 by

Googler, JohnMu, has some basic linking advice in a Google Groups thread. In short, John explains that logic behind who you should or should not link to. I'll quote John:

In general, if you can provide relevant links for users of your site, feel free to link to them. That's how the web works :-), even if those links partially come from sites that you also own or work on.

That said, if those links are not relevant to the site, it's generally safe to say that they will not provide any significant value to your users, even if the sites you're linking to happen to be owned, made or run by the same owner. If you own or have made a group of fairly unrelated sites, it might be best to keep them on a portfolio page.

In general, thinking about where and how you would link to these sites will provide a good guideline. Would you want to keep this link visible in your main content? Or would you prefer to keep it in 5pt light-grey on white text on the bottom of your pages?

Did we learn anything new from this? Not most of you, but for our new readers or those searching for "advice on linking out," this article may come in handy.

If you have more questions, join the thread at Google Groups.

Note: This article was written last week and scheduled to be published automatically on Monday, April 21st.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality... - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 1, 2024

Mar 1, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Mar 1, 2024 - 8:01 am

Google Court Document Says Search Quality Continues To Improve

Mar 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Documentation Added

Mar 1, 2024 - 7:41 am

Now You Can Opt Out Of Google Search Place Entities In Page Insights

Mar 1, 2024 - 7:31 am
Google Maps

Google Updates Business Profiles Customer Interactions Every Few Days

Mar 1, 2024 - 7:21 am
Previous Story: Daily Search Forum Recap: April 18, 2008