Yahoo Messing With Microsoft, Google, AOL & Shareholders or Messing With Themselves?

Apr 10, 2008 • 8:48 am | comments (2) by | Filed Under Search Engine Industry News

The saga continues with a very unusual night for Yahoo yesterday. Let me catch everyone up with what happened yesterday. Follow the timeline, all reports are linked via Search Engine Land (times are estimates and EST):

Got all that, now that all happened in a 12 hour period yesterday. It was like, a wow, after a wow, after a wow and then another wow!

Michael Arrington thinks Yahoo is making a huge mistake:

It’s time to end this thing before Yahoo ends itself. I don’t care if they throw AOL, MySpace, and half the rest of the Internet into the deal along with Yahoo. But the health of the Internet demands a counter balance to Google.

He now says, "Yahoo-Microsoft, given the current state of things, is the only reasonable outcome."

I wonder what the major shareholders are thinking right now, especially after Yahoo's second largest investor, Legg Mason backed Yahoo against Microsoft, only now to have to deal with all this crazy news.

How will this impact SEMs? It is unclear right now. But if Google does power Yahoo's search ads, then it will make Google even stronger and that quality score and the Google slap can impact more SEMs then ever. Of course, it will give SEMs once less search ad company to master.

Forum discussion at these following threads:

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