Google Now Owns DoubleClick: Do They Own The Internet?

Mar 12, 2008 - 8:18 am 0 by
Filed Under Search News

Google's proposal to acquire DoubleClick received the EU's approval yesterday and Google closed out the acquisition of DoubleClick yesterday. They now officially own DoubleClick and all that comes with it.

A WebmasterWorld thread has discussion about the acquisition. Most in the thread are of the feeling that this gives Google an unfair advantage. But the government backed groups in the States and Europe both decided it does not give Google that unfair advantage. Here are some quotes from the thread:

LMAO - good to see the eurocrats still have no idea...

They are spineless - yet another example of fat wages for a useless quasi-ruling 'body'

So much for the Internet being independent.

Got to love forums and what people have to say in them.

Danny Sullivan at Search Engine Land feels Google should divest themselves of Performics, an SEM company owned by DoubleClick. Why? "Conflict of interest," to the utmost.

But doesn't Yahoo have internal SEO staff? What about Microsoft? Yes, they both do - but Yahoo and Microsoft are content companies with larger stake in publishing, e-commerce and other online business (including lead generation and affiliate marketing). In fact, both Yahoo and Microsoft had most of these businesses going prior to building out core web search teams. Google, well - they keep telling us they are a search company and nothing more. If so, yes, this is a conflict of interest.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Daily Search Forum Recap: March 11, 2008