Does Google Prevent Some Sites from Displaying Fresh Content?

Feb 11, 2008 • 7:58 am | comments (1) by | Filed Under Google Search Engine Optimization

A Sphinn thread has interesting discussion that asks if there is such a thing as a "fresh content penalty." Is there such a thing as Google preventing some sites from being indexed quickly and showing up in the Google results quickly?

Several months ago, Google began indexing and ranking content in Google within minutes of that content being produced. In fact, Google confirmed that it was happening and was rightfully proud.

Here is a sample of a post I wrote about twenty minutes ago, being found by Google recently:

Google Minutes Ago

So it still happens today and I believe Google is even quicker at it. But some are reporting that some sites are incapable of ever carrying that "X minutes ago" tag in the Google search snippet area. They label these sites as carrying the "fresh content penalty."

Is there any truth to such a penalty existing? Seems farfetched? SEOs are calling for a comment from Matt Cutts on this. In my opinion, it is just the nature of blogs not being updated for a while and then Google stops crawling it as often - thus preventing the site, at that time, to be indexed fast enough to be found as crawled within minutes.

Forum discussion at Sphinn.

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