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If you integrate Google Checkout into your AdWords campaign and have the Google Checkout badge displayed in your Sponsored Results, is there a way to track what keywords led a user to click on the Google Checkout badge? In a Google Groups thread, that question is asked.
However, I really want to know which keywords are leading to purchases. Is this possible using the simple Google Checkout "Buy Now Buttons"?
The answer is no, unfortunately, according to Deborah of the Google Checkout Team. She writes:
Currently, you can't use AdWords conversion tracking with Google Checkout "Buy Now" buttons. If you've integrated via the Google Checkout API, however, you can use Analytics to track buyers through your checkout process. More information on using Analytics with Google Checkout can be found here:http://code.google.com/apis/checkout/developer/checkout_analytics_integration.html
Why doesn't Google Checkout work with Google AdWords? That makes no sense to me. I hope that this is a work in progress for the Google AdWords and Google Checkout teams.
Forum discussion at Google Groups.
