Weekly Search Buzz RoundUp - 3/30/07

Mar 30, 2007 - 2:26 pm 3 by

search-buzz-roundup.gifI know Lisa feels like she can steal the Search Buzz Roundup with her own take, but we won't allow for that, will we? :)

Google Time

First, we found out that Google AdSense does allow revenue sharing, and you can track your checks using a nice Google Maps mashup.

We also realized that Google AdSense publishers can get banned and that the bans are done so on an account, domain, or URL wide basis.

We found that there appears to be a domain-wide quality score in AdWords. This was also picked up by Loren Baker at Search Engine Journal and by Peter Da Vanzo at V7N and also by those witty guys over at Threadwatch -- thank you guys!

Pay Per Click and Pay Per Action seem to have been in the spotlight this week as well. On the PPC front, you really should manage your campaigns regularly. (Lisa, of course, had to chime in on this or else she would be out of a job.)

Furthermore, you can get a nice sneak peek of PPA in action on the frontend as well as on the PPA backend. Pretty cool stuff, guys.

Also, since I'm all about optimization, the nofollow tag has been questioned again regarding rankings, and there's a cool way to optimize images for long tail searches. I assume that if you have a store and host images for the products you're selling, this would be a great way to get targeted traffic for those products. Of course, make sure you're optimizing using the right white hat techniques!

Yahoo! Mail Turns 10

This may be a premature birthday wish for Yahoo! Mail, which is actually celebrating its 10th anniversary in the month of May. However, they are celebrating with us and have offered unlimited email storage and new APIs for Yahoo! Mail. You guys are so generous.

We filled it out for you!

This week, the guys using MSN search in the UK were in for something interesting: prepopulated search boxes. This has not been received well thus far, unfortunately. Most people do know how to search and don't need to guess what MSN thinks they should be searching for. However, the guy over at The Apprentice UK Blog had his knickers in a twist over the news.

Oh, and as of today, those prepopulated search phrases seem to be gone. Maybe they're onto us.

Only two more weeks!

SES New York is around the corner, and there will be heavy coverage of the event on Search Engine Roundtable. Who will be blogging for the event? Well, besides yours truly, there's an incredible roundup of talent who will be blogging the event to benefit those who aren't able to make it. Yeah, we're nice that way.

Speaking of which, Gilad covered some of the SES Munich events earlier this week. He wrote about successful site architecture, search marketing for large companies, designing a search friendly website, and blogging, social media marketing, and linkbait. Thanks Gilad!

Next week on Search Engine Roundtable

This Monday night is Passover, which means Barry and I will be off the blog on Tuesday and Wednesday. You Diggaholics will have to just wait an extra day for the Digg Digest. Lucky you, though; you don't have to listen to Barry and me chat for those two days. (I can already hear Lisa saying "Huzzah!") Our outstanding editors and guest authors will be coming in to provide fresh new articles. If you don't like them, feel free to submit your feedback in our suggestion box.


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