The Google AdSense blog announced that they will be revitalizing the "AdSense video distribution and sponsorship" that they did in the past with MTV on a more wider base. I have detailed coverage of the Google & MTV Networks Streaming Content Pilot from last year, running on one of Shoe Money's sites.
This new deal will test it out on a wider base of content from Warner Music Group and Sony BMG Music Entertainment and others.
Over the next few weeks we'll be testing AdSense video distribution and sponsorship with a small group of publishers. You may remember us doing a similar trial last year with MTV Networks, where we distributed ad-supported MTV video content to publishers who displayed the content on their sites. This time, we'll be working with a larger set of content providers, grouping together video content from providers such as Warner Music Group and Sony BMG Music Entertainment together with quality ads and offering them as playlists which publishers can select from and display on their AdSense sites. Participating publishers range from small to large, and cut across many different types of content.
A WebmasterWorld thread tries to make more sense of the post, yea - Google's post is not too clear. But there still seems to be confusion. One thing we learn is that it seems publishers will be paid when the videos are played, and not simply by impressions - but that is still not a 100% clear.
Forum discussion at WebmasterWorld.