Google Bombing Back To Life Over U.S. Elections

Oct 27, 2006 - 7:01 am 0 by

It is funny how Google Bombing is now getting a lot of attention again, with the elections coming up.

A NY TImes article named A New Campaign Tactic: Manipulating Google Data discusses how it is being used in the political campaigns to win the election.

Fifty or so other Republican candidates have also been made targets in a sophisticated “Google bombing” campaign intended to game the search engine’s ranking algorithms. By flooding the Web with references to the candidates and repeatedly cross-linking to specific articles and sites on the Web, it is possible to take advantage of Google’s formula and force those articles to the top of the list of search results.

The project was originally aimed at 70 Republican candidates but was scaled back to roughly 50 because Chris Bowers, who conceived it, thought some of the negative articles too partisan.

Just makes me smirk. As Chris Boggs said;

Funny how they don't seem to realize that republicans are doing this too, albeit maybe at a slower pace than the dems.

Forum discussion at Search Engine Watch Forums, WebmasterWorld, DigitalPoint Forums and Search Engine Roundtable Forums.

 

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