Google Really Does Radio Ads; XM Radio & Google Partner

Yesterday at the SEW Blog I reported that Google and XM Radio formed a deal for Google to distribute radio ads on XM Radio's behalf. Check out the quote;

Google Inc. on Wednesday said it struck a deal with XM Satellite Radio Holdings Inc. to allow the search engine's advertisers to automatically insert ads on the radio company's nonmusic channels.

Google's AdWords customers would be able to place terrestrial and satellite radio spots when Google integrates the dMarc platform into AdWords. The company said it plans to do that in the fourth quarter of this year.

• Ads on Non Music Channels
• AdWords customers would be able to do this with the integrated dMarc platform.
• ETA: Q4 of this year

Pretty exciting if you ask me. But you don't have to ask me.

Forum discussion at WebmasterWorld.