Statement Released on Yahoo! Limit Access to PPC API

Apr 1, 2005 - 6:06 pm 1 by
Filed Under Yahoo News

Over the past two weeks I reported on Yahoo! Limiting Access to PPC API. Some advertisers were upset that they were rejected from using the API. There was confusion as to if Overture/Yahoo was restricting access to only certain groups or not. Today I received word from an official "Yahoo! Search Marketing (formerly Overture) spokesperson" that read:

- Yahoo! Search Marketing's (Overture) position on APIs and open access has not changed. We support all advertisers, SEMs and agencies that desire to have direct access through APIs, and continue to expand the numbers of companies participating in our program.
- In addition, we've been working proactively with web analytics companies to determine how they would like to add value to their customers' campaign tracking needs, how we can expand our API program to help them achieve that, and how that can extend the value of advertising on Yahoo! and the Overture network. This does not represent a change in policy for Overture / Yahoo!

As you can see, it was worded very carefully.


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