Downgrading Your Own Rankings

Mar 24, 2005 - 10:42 am 0 by

In the past we discussed Ranking Unwanted Pages Lower but those pages were usally of competitors or of bad press. A member at Cre8asite Forums wants to downgrade his rankings from the 10th position to the 11th position. His thoughts are that since the 11th position is at the top of the page, it will get more visibility then the result at the 10th spot. More information on that topic at the Search Behavior SES coverage.

Why doesn't the member just increase the rankings of that page, instead of decreasing the rankings of the page?

It ranked 10th 'naturally' for a keyword that I wasn't even aware of. Though the keyword isn't important in the overall scope of the site, the extra traffic might help (to increase brand recognition). Under these circumstances, if I try to rank high for this minor keyword, the relevancy of the the 2 important keywords for the page could get affected.

One rarely sees this type of logic used, so I thought I point it out.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Google Search Engine Optimization

Google: Should We Explain The Crawl Stats Report in Search Console

Apr 17, 2024 - 7:11 am
Previous Story: Yahoo! to Limit Access to PPC API