Downgrading Your Own Rankings

Mar 24, 2005 • 10:42 am | comments (0) by | Filed Under SEO - Search Engine Optimization

In the past we discussed Ranking Unwanted Pages Lower but those pages were usally of competitors or of bad press. A member at Cre8asite Forums wants to downgrade his rankings from the 10th position to the 11th position. His thoughts are that since the 11th position is at the top of the page, it will get more visibility then the result at the 10th spot. More information on that topic at the Search Behavior SES coverage.

Why doesn't the member just increase the rankings of that page, instead of decreasing the rankings of the page?

It ranked 10th 'naturally' for a keyword that I wasn't even aware of. Though the keyword isn't important in the overall scope of the site, the extra traffic might help (to increase brand recognition). Under these circumstances, if I try to rank high for this minor keyword, the relevancy of the the 2 important keywords for the page could get affected.

One rarely sees this type of logic used, so I thought I point it out.

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