Why not? Why shouldn't the AdSense publisher who serves up PSAs involuntarily be rewarded with a tax benefit.
That is what this post at DigitalPoint Forum gets into.
- You have 1000 visitors to my site per day.
- You make $10 per day on Adsense.
- $10/$1000 = Each visitor is worth .01 to your bottom line.
- On a given day, you show 100 public service ads. This means that I should be able to write $1.00 on my taxes due to my charitable contributions that I have made by allowing the public service ads of the non-profits be shown. It is similar to donating services.
This tax benefit could ad up on a site that show hundreds of thousands or millions of ad impressions per year.