The news is all over the forums and the Web. This is really the first public and manual manipulation of the search engine results made by Google and Yahoo for "cloaking." (updated: used wrong language here, sorry been a crazy day - please see Danny Sullivan's comment)
Yahoo and Google have disabled links to controversial adware maker WhenU after the company was accused of engaging in unauthorized practices aimed at boosting its search rankings, WhenU's top executive confirmed Thursday.
The blocking of this Adware company, WhenU, is a major step in the search engine industry and I look forward to see what will transpire.
Forum Coverage (sorry if I missed any):