The Dynamic Web Sites session was pretty much the same as the other Dynamic session. All presenters were excellent, they all clearly illustrated the real problems with dynamic sites. Its funny, Laura Theme went through a to-do like list of what to do for a dynamic site that is not optimized. Let me tell you, it was almost a duplicate copy of this 7 page report consultation i wrote for this client. She went through the home pages, category pages, sub category pages and product pages. She explained how to use the database to serve up unique copy for each page. She was not big into URL rewriting but she was clear in stating, 3 or more variables in the URL will kill you.
This is the first time I heard Mikkel deMib Svendsen speak, you know the guy who always wears that red suit :). He is also the VP of Marketing Technology at Marketleap. He was very good and discussed many of the issues and solutions with dynamic sites.
Jake Baillie from Priva did a great job as well. He went over the how to re-write your URLs and the major issues with dynamic sites from a technical standpoint.
But Laura Thieme from Bizresearch gets props for bringing up a solution I did not think of. Program into your CMS a method of over riding the dynamic generation of the title and meta information. She said something that is so true, give the flexibility because it will come up. I have some clients that would benefit from this and will get my developers to begin work on that.
Good job!
