Yahoo has said they have improved the relevancy of their ads in the content network, or as you know it - the Yahoo Publisher Network. Yahoo's official forum representative, YahooPete, posted threads at WebmasterWorld, DigitalPoint Forums and Search Engine Watch...
A couple days ago, Tamar reported that Yahoo Search Marketing raised the minimum credit card amount to $250 for the Yahoo Product Submit program. Yahoo then sent us a statement, calling this change "in line with the industry's competitive norm."...
There are reports from WebmasterWorld that Yahoo Search is shuffling their search results. This is interesting, because we normally do not have a Yahoo Search update until the first week of the month. The last update was on September 6th...
A WebmasterWorld thread reports that several webmasters have noticed that even though they are redirecting their non www to the www version, Yahoo is still listing their non-www as the main result. This comes even after months of redirecting the...
Google has an AdWords Editor, Microsoft is testing adCenter Editor (beta), but there is no word from Yahoo on a desktop editor for their Search Marketing platform. An old WebmasterWorld thread was recently refreshed with the question, when is it...
I am seeing major reports on a Yahoo Search update at WebmasterWorld right now. The timing makes sense, it is just about one month from the August 2008 Yahoo update. I would not be surprised if we see a post...
I am 99.999% sure this is a new user interface for Yahoo Search. In the past, Yahoo never ever indented search results. In fact, in the past I thought they did do indenting and then stopped, but Yahoo told me...
Yahoo conducted an update to their search engine over the weekend. We reported on the early discussion around the update and it then became official when the Yahoo Search Blog confirmed the update later in the day. But since then,...
We have substantial reports from webmasters and SEOs in both WebmasterWorld and DigitalPoint Forums of a major Yahoo Search update. This update was unannounced by Yahoo and has hit webmasters by surprise. The last update was on July 17th but...
In May, we reported that Yahoo stopped enabling signs ups and enrollments for the Yahoo Ambassador Program. The Ambassador program is basically a higher level of support for the Yahoo Search Marketing product and service. Today, I noticed a WebmasterWorld...
A supporters-only WebmasterWorld thread (and now a standard WebmasterWorld thread) have discussion around the new look of Yahoo's Quick Links. Yahoo's Quick Links, which we first reported on back in 2005, and then again a year ago - is basically...
Let me take you back a few steps before getting into this update. On June 30th, Yahoo announced an update that did not update any of the search results around that date. Several days later, around July 7th, webmasters began...
I am not sure if this is new but it seems if you search in Yahoo for www.domain.com, Yahoo will return results as if you submitted a site command to Yahoo. For example, a search on www.seroundtable.com returns about 18,800,...
First there was Goto.com (aka Overture.com) as the leader in PPC by advertiser spend. Then Google outpaced Overture. Overture was bought by Yahoo and Yahoo's Overture (now Panama) secured the second place in advertiser spend. Well, now, it seems like...
Eric Enge Interviews Yahoo's Priyank Garg has an extremely detailed and educational interview with Yahoo's director of product management for Yahoo! Search Technology. Priyank Garg is a great guy - I have known him for the past couple years at...
When Yahoo Search announced the update on June 30th, it went very unnoticed, as if there was no update. But things have changed over the holiday weekend. Starting on Friday, July 4th, in the morning, some webmasters began reporting fluctuations...
Yahoo has announced yet another Yahoo Search index update. Yahoo notified us that we "may see some ranking changes and page shuffling in the index." But as of this morning, no SEO has noticed any significant changes with their rankings....
It seems like some webmasters are becoming fed up with the activity of Yahoo's crawl, Yahoo Slurp, relative to the amount of traffic Yahoo Search is sending the web site. In fact, some webmasters have taken the plunge and banned...
Last night I was looking up a phone number for my wife and I noticed that Yahoo People Search has been totally redesigned and repurposed. The new design is extremely clean, compared to the old interface. In addition, when you...
A couple weeks ago we reported that more Google AdWords phishing email scams were being sent out. While those emails continue to be sent out, the same scam artists are sending out similar emails branded for Yahoo Search Marketing. Here...
Yahoo, historically, has always been perceived as a company that took click fraud seriously. In fact, they launched the Traffic Quality Center in 2007 to make that statement. In addition, we have seen examples of Yahoo refunding money to advertisers...
A WebmasterWorld thread reports a change to the Yahoo Search Marketing terms of service. The change basically says that Yahoo can add or edit your ads and you must pay for the clicks on those ads. Here it the legalize:...
A new WebmasterWorld thread has complaints that Yahoo removes the trailing slash from the URLs, possibly causing 404 errors on the receiving site. This is not new, I complained about this issue back in 2004 and it is still an...
Yahoo Search typically does a search update once a month. Yahoo has announced last night that they have pushed out a new update that may result in "ranking changes and page shuffling in the index." Did we, the Search Engine...
Yahoo made small, but significant changes, to the layout of the top search ads. It seems like Yahoo is now showing a maximum of three ads at the top of the page, when they use to show four ads. Plus,...
David Eaves reports that UK based users who go to yahoo.com are now being redirected from the .com version to the Yahoo UK domain. David said this is brand new behavior from Yahoo. 24 hours earlier, if a UK internet...
A WebmasterWorld thread is reporting a possible bug with the Yahoo Site Explorer tool. The webmaster reports that when trying to delete the https URLs of his site from the Yahoo index via Yahoo Site Explorer, it tries to delete...
Try it, a search on plumbers or bowling or lawyers and so on all may return a fourth line to the search ads at Yahoo Search. The fourth line might show a geo-location. Here are some pictures: If the advertiser...
A WebmasterWorld thread has a copy of an email a Yahoo Product Submit advertiser received. The email basically says that Yahoo will be switching from a flat category price structure to a bidding marketplace type of structure, like we have...
Last night, the big news was again Microsoft/Yahoo/Google business dealings. You can see all the headlines at Techmeme, including (1) Microsoft might start the hostile takeover today (tomorrow) and (2) Yahoo might announce they will continue to carry Google ads...
Search Engine Watch Forums moderator, abbottsys, posted detailed feedback on Google Ads Being on Yahoo Search. The Search Engine Watch Forums thread has only one post but deserves a lot more participation, in my opinion. Normally, I would summarize, but...
Yahoo's new minimum bids are now official live, and several advertisers have posted their new minimum bid increases at both WebmasterWorld and Search Engine Watch Forums. Each advertiser who noticed a change in their minimum bid said they noticed an...
Yesterday I reported that Google stopped running the Yahoo ads test that they started a week earlier and then asked why. I asked why would they stop the test early? Well, the answer is that they did not. The individual...
Yahoo told us they were testing Google ads on Yahoo Search for a two week period within the US market only. Again, a two-week period, so why am I receiving reports that the test is now complete, after just a...
Yesterday I inaccurately reported that Yahoo's new minimum bid prices were live. That was wrong. What is live is the new user interface that shows one's minimum bid. In fact, I showed a screen shot of the location of where...
Yahoo told us to prepare for a minimum bid change, where now quality and value will impact an advertisers minimum bid for a keyword buy. Those minimum bids have now gone into affect, according to a WebmasterWorld thread. We knew...
A HighRankings Forum thread asks when did Yahoo stop grouping search results from the same domain together? We reported on an issue with Google not grouping certain results a few weeks ago, but it is rare to see Google not...
There are a few early reports that some Google AdWords advertisers received what is called a Google Slap, basically a spike in their minimum CPCs due to Google's quality score. A WebmasterWorld thread has two confirmed reports over the weekend...
This weekend, we have reports coming from WebmasterWorld of major ranking changes at Yahoo Search. It appears Yahoo has started an algorithm and indexing update at their search engine. Currently there are no "weather reports" with the status of an...
A DigitalPoint Forums thread has dozens of reports that Yahoo Search's crawler, Yahoo Slurp, took some bad medicine recently. Many are reporting that they see the crawler spidering their sites like never before. Some times they have seen the spider...
Last week, at Search Engine Land, I wrote Yahoo Graphical/Video Search Ads Named Partner Results, and then Greg Sterling did a nice follow up with his Branding Coming To Search In A Big Way. The point is that video in...
Last week, I received a preview of some of the radio commercials Yahoo just started running. The commercials are aimed at trying to build more awareness of Yahoo Search. Some of the commercials target Google. Elinor Mills has some quotes...
A DigitalPoint Forums has reports from dozens of webmasters that their link counts in the tool are way down. Some users are reporting as much as of an 80-percent reduction in the number of links Yahoo Site Explorer is finding...
As an extension to Search Monkeys, a way for Yahoo to display enriched content within the search results for publishers (here is a screen shot to shock your memory): Yahoo last week announced support for microformats to help webmasters provide...
Yahoo Search announced an update will be taking place today. They wrote the typical line: We're in the process of rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon,...
Yahoo To Announce "Search Monkey" Enhanced, Annotated Results At SMX West from Search Engine Land explains it better than I can, so read it there. The Yahoo blog calls it the open approach to search. What is it? Basically, it...
The January 2008 Yahoo Search Update is reportedly now fizzling out. A WebmasterWorld thread says the results are beginning to look stable and the update seems to be settling out. Typically with Yahoo updates, the results initially look out of...
A DigitalPoint Forums thread asks what is the keyword limit per campaign within the Yahoo Search Marketing ad marketplace? Based on the YSM help section, you can have up to 1,000 keywords per ad group and up to 20 ads....
TechCrunch got a tip that Yahoo Search is testing integration Del.icio.us results in the search results. In my opinion, bad idea Yahoo. Michael Arrington says it "Delicious search is one of the best ways of searching for things when a...
I am seeing early signs of reports of a Yahoo Search index and algorithm update. The last update at Yahoo Search was on December 3rd of last year, so we are well due an update. We have threads at both...
In the old days, if you conducted a search at Yahoo Search, Yahoo would automatically number the results for you. So of the 10 listing, Yahoo would display the rank number on the left of the result. Here is an...
It has been just about a month since Yahoo Search last did an index and algorithm update. It appears there is some early chatter at WebmasterWorld about a possible update that started rolling out on December 1st. Some reported seeing...
Brian Turner is reporting at a Platinax Forum that Yahoo has changed the way they handle 301 redirects. In the past, according to Yahoo! Redirect Handling Rules (PDF File), a 301 from Site A to Site B, Yahoo would keep...