Entries from Search Engine Roundtable tagged with 'smxseattle2008'

Didn't have a chance to go to SMX Advanced? Mike McDonald and the whole WebProNews team decided to make a video to show you what you've missed in a video with Danny Sullivan entitled Love, Search, and Bots. Here's the...

Posted on June 16, 2008 10:34 AM

What an outstanding two days of search marketing. SMX Advanced Seattle 2008 is now complete. The sessions were awesome, the food was delicious and the networking was excellent. I am proud to say we were able to cover twenty sessions...

Posted on June 5, 2008 9:51 AM

Session Intro: This session will bring together experts who will use all of the information and tactics learned throughout the day and apply them to detailed site reviews of the code and infrastructure of sites submitted in advance by the...

Posted on June 4, 2008 7:37 PM

Session Intro: Provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools. Vanessa Fox, Features Editor at Search Engine Land is moderating this session and speakers include David Golightly, User Experience Developer...

Posted on June 4, 2008 6:37 PM

Moderator: Matt Van Wagner, President, Find Me Faster Q&A Moderator: Barry Smyth, Director, Search Strategies Kevin Lee, Executive Chairman & Co-Founder, Did-It is up first. Does Bid / Campaign Management Matter? - Maximize the campaign's opportunity - Manage Complexity -...

Posted on June 4, 2008 5:47 PM

Analytics Every SEO Needs To Know - It's more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering. Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Q&A...

Posted on June 4, 2008 5:29 PM

Session Intro: Practical tips, tricks, and workarounds for search-friendly architecture. Microsoft Stack Including IIS, ASP.Net, Silverlight, Microsoft SQL Server LAMP Stack Including Apache, PHP, Ruby, Flash/Flex, mySQL CMS Considerations (such as .NET Blog Engine, AxCMS, Wordpress, Movable Type, Drupal, Joomla)...

Posted on June 4, 2008 4:20 PM

Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing, Rimm-Kaufman Group Christine: 63% of purchases by consumers...

Posted on June 4, 2008 2:45 PM

Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Q&A Moderator: Barry Smyth, Director, Search Strategies Ian McAnerin, CEO, McAnerin International Inc is first up. Geolocation is the identification of a web page as belonging to or being relevant for a...

Posted on June 4, 2008 2:43 PM

Session Intro: Many expect a recession to hit and no one knows how search will weather it. This session looks at strategies and tactics for those who want to prepare in advance for a worse case scenario. Jeffrey K. Rohrs,...

Posted on June 4, 2008 1:13 PM

Search Friendly Development - Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. Topics include: * Developing a crawlable infrastructure *...

Posted on June 4, 2008 12:53 PM

Session Intro: What's a You&A? That's where you, the audience, put your questions directly to the head of Google's web spam team, Matt Cutts. As an engineer in search quality, Matt's been dealing with webmaster issues for Google since 2000...

Posted on June 3, 2008 8:56 PM

Session Intro: When paid search results in leads, are you keeping track of them in an organized, efficient manner? This session looks at integrating leads with Salesforce, ensuring that leads related to search but happening offline get properly tracked and...

Posted on June 3, 2008 7:40 PM

Buying Sites For SEO - Forget the debate over buying links. How about buying entire web sites to gain success in search. This session looks at how to find the gems out there, criteria to consider, ways to negotiate and...

Posted on June 3, 2008 7:06 PM

Session Intro: Hanging out your shingle is not building a business. Creating value that others will recognize and ultimately pay to own (read "buy") takes vision, planning and execution. In this session, you'll hear case studies from SEM business executives...

Posted on June 3, 2008 5:46 PM

Moderator: Jeffrey K. Rohrs, Vice President, Marketing ExactTargert Speakers: Scott Brinker, President and CTO, ion interactive Rob Bergquist, Widemile Tom Leung, Business Product Manager, Google Jonathan Mendez, Founder and CEO, RAMP Digital Tom: Website Optimizer is designed to convert traffic....

Posted on June 3, 2008 5:30 PM

Bot Herding - Search spiders and bots are pretty stupid when the come to your web site. If you don't guide them, they'll generate duplicate content issues, miss important pages in favor of junk, not realize where existing content has...

Posted on June 3, 2008 5:27 PM

Session Intro: At one time the model was simple -- agencies got 15%. That's not the case with search engine optimization or paid search advertising. Digital media and measurable ROI spawned a school of new services and nearly as many...

Posted on June 3, 2008 4:29 PM

Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarger Speakers: Jason Doran, Yahoo! Benu Aggarwal, CEO, Milestone Internet Marketing Mona Elesseily, Director of Marketing Strategy, Page Zero Media Brian Kaminski, Managing Director, iProspect San Francisco, iProspect David Szetela, Owner and CEO,...

Posted on June 3, 2008 3:03 PM

Moderator: Greg Boser, President/CEO, 3 Dog Media Q&A Moderator: Matt McGee, SEO For Hire Greg welcomes the familiar spammers... Rae wont be able to make it last minute, so Todd is sitting in for the Q&A. The panelist introduce themselves....

Posted on June 3, 2008 2:51 PM

Keynote - Kevin Johnson, President, Platform & Services Division, Microsoft - Kevin Johnson oversees Microsoft's Windows and Online Services businesses, as well as sits on Microsoft's Senior Leadership Team, setting overall strategy and direction for the company. In this keynote,...

Posted on June 3, 2008 12:46 PM