Entries from Search Engine Roundtable tagged with 'sesnyc07'

Big thank you to Kim Krause Berg, Debra Mastaler, Chris Boggs, Greg Meyers, Ben Pfeiffer, Lisa Barone, Li Evans, Rob Kerry, Carolyn Shelby, Tamar Weinberg for helping me out with this awesome coverage. Here are the sessions we covered,...

Posted on April 13, 2007 1:45 PM

Moderated by Sara Holoubek, a “Free Agent Consultant,” as well as a member of the Board of Directors of SEMPO. First speaker is Janet Driscol Miller, from searchmojo, in Charlottesville, VA. They have had a great experience in partnering with...

Posted on April 13, 2007 1:31 PM

Provided by Cshel! Vertical Track | 10:45a-12p Moderator, Anne Kennedy, Managing Partner, Beyond Ink Speakers: Ettore Rossetti, Senior Manager, Internet Marketing, Save the Children Nan Dawkins, Partner, RedBoots Consulting Kevin Gottesman, Founder, Gott Advertising Audience is fairly light. Anne encourages...

Posted on April 13, 2007 12:34 PM

Moderated by Jeff Rohrs Presented by Rand Fishkin, Cameron Olthius, Jennifer Laycock, and Chris Boggs Rand Fishkin is up first. He gives a background of linkbait evolution (18 months). He presents a quote from Matt Cutts about linkbait as a...

Posted on April 13, 2007 12:09 PM

Moderated by Detlev Johnson Presented by Justilien Gaspard, Greg Boser, and Jim Boykin Detlev introduces the session and says that link building is core to developing a presence in the search engines. Good links can build good traffic in their...

Posted on April 13, 2007 10:03 AM

Danny Sullivan is moderating the session. He ask about who has heard of wikipedia? Many people raise their hand. This is a pretty packed session. My laptop had a case of senioritis so I missed the first few mintues. Sorry...

Posted on April 13, 2007 9:52 AM

Anne Kennedy, Managing Partner, Beyond Ink is modding up this panel. The room is suspected to be fairly roomy this morning, due to it being the last day. And it seems pretty empty as they start the session. Heather Frahm,...

Posted on April 13, 2007 9:48 AM

This session is a question and answer with Danny Sullivan. Question: Where is search going to be in three to five years? Danny: I wouldn't be surprised if search is very similar to the way it is now with a...

Posted on April 13, 2007 1:27 AM

Provided by Cshel! 11a-12:15p | Vertical & Retail Track Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Patricia Hursh, President, SmartSearch Marketing Justin Sanger, President, LocalLaunch! Stacy Williams, Managing Partner, Prominent Placement, Inc. Talked a little shop a bit...

Posted on April 12, 2007 7:05 PM

Moderated by Jeffrey Rohrs from Optium. The panel has changed slightly since past versions, with each speaker actually presenting their own PPT. He says there have been some great changes in the past year. First speaker will be John Marshall,...

Posted on April 12, 2007 5:08 PM

I got here a bit late, but most of the beginning stuff is just promo stuff as expected. Quality, inventory, yada yada. I will only chime in when I hear something new. The showed stuff from adCenter beta... Molly is...

Posted on April 12, 2007 4:24 PM

This is a question and answer forum about blackhat and whitehat techniques from some of the experts of the industry in both arenas. Moderated by Detlev Johnson Speakers: Bruce Clay, Todd Freisen, Dave Naylor, Jill Whalen Question: We had a...

Posted on April 12, 2007 3:25 PM

Alex Bennert, Director of Client Services, Beyond Ink is modding up this panel. Lee Odden, TopRank Online Marketing is up first. Browser Bookmarks: - Save for future reference - Difficult to manage - Navigation issues - Single location access Web...

Posted on April 12, 2007 2:40 PM

This is the second session of the day, Chris Sherman will be moderating. He says images are interesting that with experiments trying to understand images via pixels, size, etc.. have been promising, but on the web filename, alt text, and...

Posted on April 12, 2007 11:54 AM

Rand Fishkin is on the podium, got here a bit late because I was talking with Apostolos Gerasoulis of Ask.com, the inventor of Teoma. Social communities don't like SEOs. Because they perceive an SEO role as a type of spam....

Posted on April 12, 2007 11:43 AM

In this session, both speakers discussed the best practices for creating, testing and writing Ads/Creatives for paid search engines. The commonalities from this session were testing ads without affecting the quality score of the campaigns; create multiple Ads and have...

Posted on April 12, 2007 10:35 AM

This session, entitled B2B Tactics, focuses on targeting business-to-business users. The session is presented by: Brad Bauer, Senior Director of Business Development at ClearGauge Paul Slack, CEO of WebDex Patricia Hursh, President of SmartSearch Marketing Moderated by Rebecca Lieb, Editor-in-Chief...

Posted on April 12, 2007 9:59 AM

This session allows the search teams at Ask, Live, Google, and Yahoo to provide input about various robots.txt files and asks the audience about how to improve upon the robots.txt standard. It is very discussion-based and representatives from the Big...

Posted on April 11, 2007 6:04 PM

Moderated by Gord Hotchkiss of Enquiro and the Chairman of the SEMPO Board of Directors. First panelist is Kevin Heisler from JupiterResearch. He states that they got over 1100 respondents to the survey of agencies and marketers. His first slide...

Posted on April 11, 2007 5:39 PM

Tim Ash at Site Tuner.com is up first and explains that this is going to go by real fast due to time constraints. What is conversion tuning and why should you care? There is three online marketing activities such as...

Posted on April 11, 2007 5:16 PM

Fun with Dynamic Websites is a session presented by Mikkel deMib Svendsen, Laura Thieme, and Jake Baillie. Mikkel deMib Svendsen (demib.com) presents and says that search engines like to index as much valuable content as they can possibly find. If...

Posted on April 11, 2007 4:38 PM

Looks like Andrew Goodman has a new pair of glasses. Greg Jarboe is sitting on the panel looking very calm. Spencer and Falkow are also on board. Finally, Rick Klau from FeedBurner is up on the panel, curious what info...

Posted on April 11, 2007 4:08 PM

Coverage provided by Lisa Barone for Bruce Clay. Rebecca Lieb is moderating this afternoon’s Meet the Search Ad Networks session featuring Doug Stotland (Microsoft adCenter), Stewart Easterby (Yahoo), John Kannapell (AOL), James Speer (Ask.com) and Brian Schmidt (Google). Now that...

Posted on April 11, 2007 3:29 PM

This session covers search engine writing and keyword usage in the copy, presented by Heather Lloyd Martin and Jill Whalen. Heather Lloyd Martin speaks first. She discusses her overview. First, she will use a case study about how SEO copywriting...

Posted on April 11, 2007 2:52 PM

Allan Dick, Vintage Tub and Bath - Moderator Speakers: Stacy Williams, Managing Partner, Prominent Placements, Inc. Laura Thieme President of Biz Research Q&A Akin Arikan, Unica John Marshall, Click Tracks Chris Knoch, Omniture Brett Crosby, Google Analytics Barry Parshall, WebTrends...

Posted on April 11, 2007 12:22 PM

Danny opens the session with welcomes, ask for a hand survey on a number of “who uses this and that” type things and then announces his kids are here with him and in the room. I came in right as...

Posted on April 11, 2007 12:22 PM

Ask anyone of the panelists and they will tell you domains are hot right now. There is a lot of interest in this sector for many obvious reasons. At one point you will probably need a domain to establish a...

Posted on April 11, 2007 11:53 AM

I walk into the room, 7 minutes before air time and Vanessa Fox of Google Webmaster Central is handing out donuts. Yum! On the panel are representatives from all the major engines plus Todd Oilman Friesen and Eric from Performics....

Posted on April 11, 2007 11:26 AM

The first two rows here are dominated by bloggers. A girl name Sam is on my left, she is a loyal reader of the Search Engine Roundtable. On my right is Tamar, the sidekick, followed by Li Evans. Just behind...

Posted on April 11, 2007 9:42 AM

Elyse Thibault, Hearst Magazines In this session, Elyse’s opening comment was her best. She stated “Bidding Wars get all of the glamour, and that keyword research and campaign organization are most important”. This statement was a great lead way into...

Posted on April 11, 2007 9:31 AM

Next on today’s agenda is the super-packed Ads in A Quality Score World session. The panel is being moderated by Gord Hotchkiss with speakers Joshua Stylman (Reprise), Andrew Goodman (Page Zero Media), and Jonathan Mendez (OTTO Digital) This morning’s session...

Posted on April 10, 2007 5:53 PM

Moderated by Jessie Stricchiola Eduardo Llach from SearchRev. He will focus on the kinds of techniques to use with “early terms,” and john and Sharon will focus on tail terms and some pitfalls. Traditional criteria used for targeting: keywords, ad...

Posted on April 10, 2007 5:40 PM

This session is a one of the newer sessions from the ClickZ track that is going to get opinions from some top media buyers on what they expect to see this year, what they are buying, and where the trends...

Posted on April 10, 2007 5:33 PM

Moderated by Allan Dick, who will be throwing his awesome dinner tonight. Cam Balzer from Performics will lead off. He says they have a new discipline called “benchmarketing.” Since search is such a public arena, you have to pay attention...

Posted on April 10, 2007 3:10 PM

Moderated by Chris Sherman, Executive Editor of Search Engine Land, as well as one of the conference organizers. OK this is a monster post so bear with me. Leading off with Amanda Wattlington of Searching For Profit. Provides five major...

Posted on April 10, 2007 12:31 PM

The SERoundtable team (minus Barry and Tamar) is covering many of the sessions at SES today. Barry and Tamar will be here tomorrow. I wanted to point out if there is any particular session that the reader want covered, leave...

Posted on April 10, 2007 10:36 AM

What matters when doing big SEO for big brands or big sites with thousands of products? This session will discuss the problems and solutions that marketers run into when faced with such large issues and the best way to handle...

Posted on April 10, 2007 10:17 AM

One of the biggest conferences on search is right around the corner, in my neck of the woods. Search Engine Strategies NYC begins Tuesday April 10th and concludes Friday 13th. This will be one of Danny Sullivan's last SES's at...

Posted on March 19, 2007 6:56 AM