Entries from Search Engine Roundtable tagged with 'pubcon08'

Super Session : Search Engines and Webmasters - aka: The Search Engine Smackdown

One of our most popular PubCon sessions, this event is also known as the Search Engine Smackdown. Expect a "State of the Engines" address by the leading search engines of today. Yahoo, Google, Ask and Microsoft will all run down...

Forums and Communities : Building, Management, and Optimization

Moderator: Brett Tabke Speakers: Chris Tolles, CEO, Topix Lawrence Coburn, President, RateItAll, Inc. Roger B. Dooley, VP of Online Community Development, Hobsons U.S. Brett Tabke, CEO, WebmasterWorld.com Chris Tolles of Topix begins: Topix is a local news aggregator. Turned it...

The Wonderful World of Widgets

Moderator: Jake Baillie Speakers: Lawrence Coburn, President, RateItAll, Inc. Peter Adams, President, Matchpoint Patrick Sexton, Search Engine Marketing Manager, We Build Pages Will Price, CEO, Widgetbox Peter Yared, CEO, iWidgets! Description: With the Web 2.0 revolution, we have seen more...

Community Hacking - 96 Baiting Strategies You Can Employ

Link-baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are a fascinating combination of clever copywriting and strategic placement. Did you know that there are 12 types of links? Moreover, there...

Effective Domaining Strategies

Moderator: Michael Bonfils Speakers: Jeremy Wright, CEO, B5Media Jeff Libert, CEO, DirectoryCompany.com Grace Della, CEO, Ten Golden Rules Victor Pitts, Vice President - Sales & Client Services, Moniker Online Services, LLC Grace Della: Strategy #1: Optimize sites for SEO. Select...

Real-World Low-Risk, High-Reward Link Building Strategies

This is a follow up to last year's highly popular linking session. The panelists in this session are experts on linking and will take a critical look at linking strategies including outbound link optimization, outsourcing link building, old-fashioned linking via...

Top Secret Tools of The Trade

Moderator: Joe Laratro President, Tandem Interactive We are live blogging this session from Salon A @ the Las Vegas Convention Center, PubCon 2008. Good afternoon. Basic research tools, killer paid reports, (knowing how to read them) and off the beaten...

Mostly Viral Top Traffic Alternatives, or SEO on a Shoestring Budget

Moderator: Carolyn Shelby Speakers: Brett Tabke, CEO, WebmasterWorld.com Marty Weintraub Gary Kirk, Co-Founder, Technical Director, Rating Room Ltd Gary Kirk - No cost local content - high value conversions Most sales happen near the home 3 Basics for a Successful...

Domain Names and Trademarks - Legal Issues

Moderator: Melanie Mitchell Speakers: Deborah Wilcox, Partner, Baker & Hostetler LLP Clarke Walton, Founder, Walton Law Firm David Naffziger, President & CEO, BrandVerity, Inc. Clarke Walton starts the session. Started out as an SEO before became a lawyer. Paid for...

Linkfluence : How To Buy Links With Maximum Juice and Minimum Risk

To buy or not to buy? That is the question in link building today. If you buy, what are the risks? If you don't buy, can you really make out just as well while exerting the same effort? This session...

Getting Rid of Duplicate Content Issues Once and For All

Moderator: Rand Fishkin Rahul Lahiri, Vice President of Search Product Management, Ask is a maybe... Ben D'Angelo, Software Engineer, Google is kicking things off. Duplicate content issues include multiple URLs pointing to the same page or very similar pages. Different...

Keynote Address by Satya Nadella of Microsoft Live Search

Brett Tabke with Satya Nadella, Senior Vice President, Search, MSN Portal & Advertising Platform Group, Microsoft. Brett welcomes everyone and does some quick house keeping. Satya Nadella is now up, it seems like he will be speaking, no back and...

Google Gives Us Their Internal SEO Guide

Last night, Malie of Google announced at PubCon that they have posted their internal SEO guide, the guide they use to building search engine friendly web sites within Google, to the public. You can find the SEO guide at the...

26 Steps Revisited - 2008

Based on WebmasterWorld's most popular thread ever: http://www.webmasterworld.com/forum3/2010.htm Brett Tabke's "26 Steps" has received nearly 25 million page views and 15 million unique visitors since it was first posted almost seven years ago, and has been used as a training...

Local Search Optimization

Moderator: Larry Mersman Speakers: David Klein, Electron Wrangler & SEO, Purpose Inc Joe Laratro, President, Tandem Interactive William Leake, CEO, Apogee Search Justin Sanger, Founder & President,LocalLaunch! Description: It is not just for brick-and-mortars anymore. Many Web sites have discovered...

International and European Site Optimization

So get this, there is a break now. But the session also starts now, got that? The refreshments are until 3:30, but the session starts at 2:50. In any event, it is about 3pm and we have not started yet....

Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

We are live blogging, this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Because it is live, there is no editorial or proofing process. The moderator is Joe Laratro. PDFs, DOCs and feeds each have idiosyncrasies...

SEO and Big Search

Moderator: Joseph Morin said they changed the title to making search work on many levels. Melanie Mitchell, Vice President of Marketing, Foliofn Investments, Inc. is up first. She first worked at AOL earlier this year and left. The consumer is...

Reputation Monitoring and Management

This session will look at methods for monitoring, managing, and influencing your reputation within the blogosphere and press. If you are not talking with your customer base, your customer base will be talking about you. Moderator: Todd Friesen Speakers: Jessica...

Ground-Up SEO Content Development as Pure Business Strategy

Moderator: Gillian Muessig 
Speakers:
Heather Lloyd-Martin, President, North American Division, SuccessWorks
Matt Tuens, Founder & CEO, Heather-LLoyd Martin: • Today we will discuss SEO content through the sales cycle. • Why build content? • Why focus on content? • Thinking about the...

How SMBs Can Use PR Campaigns To Grow Traffic

Moderator: Michael McDonald Speakers: Lisa Buyer, President/CEO, The Buyer Group Robin Liss, Founder and President, CamcorderInfo.com Greg Jarboe, President and Co-Founder, SEO-PR Jiyan Wei, Product Manager,Vocus Description: A well-seasoned panel of PR pros examine small and medium sized business campaigns....

Competitive Intelligence : Know Thy Competitor Well

We are live blogging this session from Salon C @ the Las Vegas Convention Center, PubCon 2008. Because it is live, there is no editorial or proofing process. The Internet allows marketers to gain unprecedented insight as to competitors'...

The Big Dedicated Server Payoff

Moderator: Roger B. Dooley The room is empty, maybe 20 people here, max. Alexander Barbara, CEO, ReidBrown Enterprises, Inc. is up first. There is a tipping point, maybe your site is slow, your having a lot of down time, or...

Real-World Winning Tactics for Content Creation

This panel of content creation gurus will look at how to keep the creativity flowing while managing the content process. 

Moderator: Derrick Wheeler 
Speakers:
Rupali Shah, Organic Search Manager, GroupM
Robin Liss, Founder and President, Camcorderinfo.com
Ted Ulle, Partner, The MEWS Group Ted...

Brand Reputation Monitoring & Management: Background & Tactics

Good morning. We are live blogging, this session from Salon C @ the Las Vegas Convention Center, PubCon 2008. Because it is live, there is no editorial/proofing process and raw notes will be posted. Welcome to SEORoundTable's coverage. Managing a...

Local and Mobile Search

Moderator: Andy Beal Speakers: Shailesh Bhat, Senior Product Manager, Yahoo! Local, Yahoo Alex Porter, Vice President, Location3 Media Bill Mongovan, VP SearchCenter, Omniture Gregory Markel, Owner, InfuseCreative Description: Local search now comes from a real convergence of local targeting and...

Analytics Vendors and Package Implementation

Moderator: Melanie Mitchell Brett Crosby, Group Manager Google Analytics, Google is replaced by Matt at Google (not Cutts). He begins talking about core concepts to using web analytics. Waiting for any new stuff... I.e. talks about how to install Google...

Keynote Address by George Wright of Blendtec

Will it blend? That is the question! George Wright is director and producer of the smash hit Will It Blend viral video series by BlendTec. It ranked as high as #3 for some time on YouTube's all time top viewed...

Large Scale Bid Management

Moderator: Ken Jurina Speakers: Chris Knoch, Principal Search Consultant, Omniture Jon Kelly, President, SureHits Gerry Bavaro, Executive Chairman, Didit.com Chris from Omniture: Economy of Efforts - acknowledge your resources - determine key priorities and tactics. Take a step back and...

Discover Techniques Used by Enterprise-Level SEOs/SEMs

Moderator: Joe Laratro Speakers: Marshall D. Simmonds, Vice President of Enterprise Search Marketing, New York Times, on the web Bill Hunt, Search Effectiveness Team Lead, IBM.com, Global Strategies Ash Nallawalla, Traffic Manager, Yellow Online, Sensis Pty Ltd Scott Polk, Sr....

Real World VodCasting and Vlogging

Brett Tabke, CEO, WebmasterWorld.com Vanessa Zamora, Video Producer, SearchEngineWorld They set up the scene with Vanessa sitting on a set up to do vlogging. Brett, basically talks about how their videos are going. Much of what he said, he said...

Tag, You're It! How To Leverage Your Visitors

Tagging services have grown exponentially. Knowing which services to give attention too and which can be ignored is difficult without deep analysis and tracking. This session will look at the popular tagging services, how to get your visitors involved in...

Landing Page Optimization, Back Button Buzz Kill, & MultiVariate Testing

Moderated by Christine Churchill We are live blogging this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Great ad copy is not enough in itself, absent effective conversion on the landing page. This panel discussed tips...

Video and Multimedia Advertising - Show Me The Money!

Moderator: Joseph Morin Angela Lauria, VP and General Manager, Commission Videos is first up. In short, they paid videos with advertisers. Publishers can earn CPMs up to $7. It can go live in minutes and it helps increase visitor page...

Is Social Media & Search a Love Story or a War Story?

Is Social Media & Search a Love Story or a War Story? Location: Salon C Is the intersection of search and social media a train wreck waiting to happen or is it the "not search" based traffic we have...

Keyword Research, Selection and Optimization

Moderator: Christine Churchill Speakers: Ken Jurina, President, Epiar Inc Larry Mersman, Vice President, Trellian Wil Reynolds, Founder, SEER Interactive Stoney deGeyter, President, Pole Position Marketing Wil Reynolds starts the session: OPD: Other People's Data. Free ways to get other people's...

Universal and Personal Search- This Changes Everything

Moderator: Jake Baillie Speakers: Brian Combs, Senior VP & Chief Futurist, Apogee Search Greg Boser, President, WebGuerrilla LLC Amanda Watlington, Ph.D., APR Description: We have had over a year now with the changes to the stock SERP, and it is...

Affiliate Based PPC Issues and Options

Moderated by Jon Kelly We are live blogging this session from Salon D @ the Las Vegas Convention Center, PubCon 2008. PPC and affiliate marketing make amazing bedfellows, but present a number of classic challenges. This session presented "issues" facing...

Social Media : The Big Sexy Buzz

It got the buzz - it got the press - and it got your attention. Everyone is loving talking and playing social media. However, you blog, you tweet, you Facebook – so now what? Social media is the new frontier...

Earning Big Bucks With Social Media Traffic

Moderator: Rand Fishkin Speaker: Michael Gray – Atlas Web Service Social Media is one of the hardest things to monetize. People aren’t coming in with an open wallet. Only try to monetize it once you really get social media. Don’t...

Video Search Engine Optimization

This room is packed, not sure what was going on in the session before, but this room is now packed. Moderator: Robin Liss starts off about picking the right topic of your video, just like you would for writing content....

Top-Shelf Organic SEO

Moderator: Mark Jackson Speakers: Bruce Clay, President, Bruce Clay, Inc. Bill Hunt, Search Effectiveness Team Lead, IBM.com, Global Strategies Ash Nallawalla, Traffic Manager, Yellow Online, Sensis Pty Ltd Jill Whalen, CEO,High Rankings Description: This session covers mid-level to super-advanced organic...

Effective Affiliate Strategies

We are live blogging this session from Salon C @ the Las Vegas Convention Center, PubCon 2008. I have the pleasure of sitting next to the lovely Lisa Barone. The rough and tumble affiliate marketing field presents quite a few...

PPC Engine Vendor Panel

Is the PPC channel part of your online marketing campaign? Are you interested in advertising with Google AdWords, Yahoo Search Marketing, Microsoft adCenter, or Ask? Do you want to see the latest and greatest from these PPC engines? Do you...

Game On : Rocking Your Video Startup

Steven Baker is modding up this panel, the room seems pretty empty, but it is a very niche topic. Robin Liss, Founder and President of Camcorderinfo.com is up first. For a few thousand, you can create quality videos that rival...

Understanding The Complex Social Marketing Playing Field

This panel of SMO promotion experts will take you from mid-level to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn. Remember, PubCon starts where...

Kickoff Keynote Address, Shawn Rorick, Cirque de Soleil

Brett Tabke introduces Shawn and says that he has been ahead of his search marketing game for years. He says this is his first keynote. He asks: How many of you consider yourselves internet marketers for more than a couple...

PubCon 2008: We'll Be There, and Here's Our Schedule

Pubcon is a matter of days and Search Engine Roundtable is here to serve. Among guestbloggers Avi Wilensky of Promediacorp, Dave Rohrer, Arnie Kuenn of Vertical Measures, and Marty Weintraub of aimClear, plus with Barry and myself, we have over...

Do You Know Who is Speaking at Pubcon?

This year, Pubcon 2008 is going to be held between November 11 through the 14th in Las Vegas. Both Barry and I will be blogging and speaking, but the best news is all about the keynote speaker -- the Pubcon...

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