Entries from Search Engine Roundtable tagged with 'exact match'

AdWordsPro Sarah is not done giving Google AdWords subscribers great tips. In yesterday's tip #8 on Google Groups, Sarah tells us about how to take advantage of negative keywords. She explains that if you are using a negative keyword like...

Posted on November 18, 2008 9:54 AM

A fairly basic but confusing question in the pay-per-click auction space of search advertising is often around the topic of match types and the auction around it. One question asked at a Google Groups thread asks if I am bidding...

Posted on November 3, 2008 7:49 AM

This may be an obvious fact for many Google AdWords professionals, but I am sure many people do not know this. According to a Google AdWords representative, Google only uses exact match data for quality score analysis data. AdWordsPro Sarah...

Posted on July 17, 2008 8:34 AM

Let's say you're performing a campaign on Google AdWords and you have similar search terms -- for example, some with broad match and some with exact match for particular queries. Say, for example, that one of your searches is for...

Posted on March 26, 2008 10:05 AM